Online Recruitment Blog

New Expert Interview Featuring Louise Triance From UKRecruiter.co.uk

Our third interview in the series features Louise Triance from the popular web site www.UKRecruiter.co.uk

Louise's site contains a wealth of information about recruitment in the UK for both Recruitment Agencies and Employers and her weekly newsletter is sent to over 15,000 subscribers every Wednesday.

The UK Recruiter site has a busy forum where people can share and request information and Louise also runs a very active recruitment related blog. 

You can find out more about Louise 's background, how the idea for the UK Recruiter site came about and learn about her day to day involvement in the recruitment industry.

Length of interview: 15mins 29secs

Download

If you prefer you can download the interview to your iPod, MP3 player, PC or laptop. Right click here to save and download the MP3 file

Thanks

Mike

www.Web-Based-Recruitment.com

New Expert Audio Interview Featuring Luke McKend From Google

Luke McKend, Head of Careers & Classifieds at Google, is today's guest in our Expert Interview Series featuring leading figures in Online Recruitment. Luke's role at Google includes online recruitment where he has responsibility for Job Boards, Corporate Recruiters and Recruitment Agencies.

In this interview Luke offers some great advice on how Recruiters can get the best from their careers web sites, how to run and measure effective search marketing campaigns, how social networking can work in online recruitment and how he sees online recruitment developing in the next five years.

Length of interview: 24mins 44secs

Download

If you prefer you can download the interview to your iPod, MP3 player, PC or laptop. Right click here to save and download the MP3 file.

Thanks

Mike

www.Web-Based-Recruitment.com

Web Based Recruitment Launch Their First Expert Audio Interview Series Featuring Dan McGuire From Broadbean Technology

I am pleased to announce our new Expert Audio Interview Series featuring interviews with leading figures in online recruitment.

The first interview is with Dan McGuire, Managing Director of Broadbean Technology.

I edited and produced the audio interview after interviewing Dan at Broadbean’s new offices in Canary Wharf,London.

The interview with Dan was great because he offered so much feedback for Recruiters, not just from a point of view of how to get the most from using Broadbean’s products and services but also how to write good job adverts and the best time of the week to post jobs. Some of the industry statistics that Dan quoted were also quite revealing!

It was also interesting to hear the history of how Broadbean got started and Dan’s global expansion plans for the company to become the worlds leading advert distribution company. 

Length of interview: 36mins

Alternatively we have split the interview into three parts below:

Part One: How Broadbean got started, how their products and services work and how they can benefit Recruiters. (15mins 5secs)

Part Two: Some interesting stats and what Recruiters can do to get the most from the information the system produces. (10mins 12secs)

Part Three: Broadbean's global expansion plans, Dan's view on Referral/Networking sites, feedback from current users and working with young people and their attitudes to job hunting. (10mins 35secs)

Download

If you prefer you can download the interview to your iPod, MP3 player, PC or laptop. Right click here to save and download the MP3 file

Thanks

Mike

www.Web-Based-Recruitment.com

Understanding RSS, Wikis, Social Networking, Podcasting and Social Bookmarking

With so many different Web 2.0 products, services and applications out there on the Internet things can get very confusing? Every day there seems to be a new service to improve your online experience!

I came across a site yesterday that takes a look at a lot of the popular applications like RSS, Wikis, Social Networking, Podcasting and Social Bookmarking and they have done a great job in explaining how they all work via a series of short videos.

So if you have ever wondered how all the above applications work, or why you would want to use them, these videos are very useful.

Here is the video about Social Bookmarking:

Mike

www.Web-Based-Recruitment.com

    

Everything You Wanted To Know About Podcasting

The growth on Online Video still continues to grab the headlines but have you considered Podcasting as part of your online recruitment strategy?

Podcasting is effectively Online Audio where people can either visit your web site to listen to your recording or subscribe to your recording via RSS to be notified when your next recording is published. 

You may wish to talk about your company, your current vacancies, have interviews with members of staff etc. In fact the subject areas are virtually endless!

At the moment there are not many companies who have audio on their web sites and online audio is certainly quicker and cheaper to produce than online video. 

Up to now there have been hardly any comprehensive courses about podcasting but starting next week there is a new six week course run by Paul Colligan and Alex Mandossian.

I had the pleasure of being part of the first course they released in 2007 and would certainly recommend it. So if you want to learn everything there is to know about Podcasting from the true experts then visit: www.PodcastSecrets.co.uk

As a result of the course I started the www.JobsInSearchPodcast.com last year plus I have other recruitment related podcasts under development.

Watch this space!

Mike

Changes to Google Adwords Could Affect Recruiters

Google have just announced changes to their adwords url display policy in that the display url (which is the url displayed in the ad) must match the landing page url (which is the page that the visitor goes to) with effect from the 1st April 2008:

http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html

This could have major implications for Recruiters who link their ads directly to the relevant job description page as sometimes the url for the job description is on a different url.

For example, an international company XYZ may have a XYZ.co.uk careers web site but their recruitment system is on their global XYZ.com domain.

Also, there may be a situation where the XYZ company has their recruitment system hosted by a third party and the the url is a sub domain   "xyzcompany.recruitmentsystemsuppliername.com"

In both the above situations Google are saying that the ads will not longer run.

Whilst I can understand their reasoning (see the announcement) I can see major problems ahead for Recruiters in the above scenarios.

Mike

www.Web-Based-Recruitment.com

New Job Site For Recruitment

It was good to see the other day that Louise from UKRecruiter has started her own job site for Recruiters: http://www.ukrecruiter.co.uk/jobs/

When you think about it this is the opposite of how a niche job site usually starts.

Usually when you start a job site from scratch (which I did with www.JobsInSearch.com ,  www.OnlineMarketingJobs.com  and www.DigitalMediaJobs.com ) you start from no web site and no clients.

The advantage for Louise is that she already has a loyal following of subscribers (c15,000) to her regular newsletter, lots of visitors to her well known web site, plus she is well known in the industry.   

What a great way to start a new venture. I feel sure that it will be a success from day one!

Mike

www.Web-Based-Recruitment.com

   

Have You Ever Interviewed The Wrong Person?

One of the things about the Christmas Holiday period is that there are usually some good "Best Of...." or "Worst Of..." type programs on TV. One program in particular caught my attention which was about mistakes that took place on various different TV news channels.

I missed this when it actually happened last year but there was a case of someone ending up being interviewed live on BBC 24 News. The only problem was that he was only at the BBC that day because he was there for a job interview! 

Apparently there were two people in reception called "Guy" and when a member of staff went down to reception and said "is Guy here" and he put his hand up.

What the member of staff didn't know was that this was "Guy Goma" and not "Guy Kewney" who was there to talk about court case between the Apple Computer Company and the Apple Music Label.

The look on his face in the interview is quite something!

I wonder how many Recruiters have found themselves in a similar position when they have the wrong person or wrong CV?  I'd love to know how you managed to get out of the situation?

Thanks

Mike

www.Web-Based-Recruitment.com   

Have You Heard About The Best UK Recruitment Blog?

Its that time of year for competitons and voting so here is your chance to vote for the Best UK Recruitment Blog.

Just follow the instructions over at Louise's Blog: http://ukrecruiter.typepad.com/uk_recruiter_blog/2007/12/vote-for-best-u.html

Should be fun to see who wins the "trip of a lifetime" to Blackpool. (I've not been to Blackpool so I hope I win!)

Happy holidays!

Mike

www.Web-Based-Recruitment.com

Cadbury Schweppes Graduate Recruitment Introduce Online Chat Room

The Cadbury Schweppes Graduate Recruitment team have been at it again!

In addtion to introducing a Blog in 2005 and mp3 downloads in 2006 they have now introduced a dedicated Online Chat Room for their 2008 Graduate Recruitment campaign. The chat room opens again this Friday 9th November at 12.30pm (UK time).

You can see the full story via the Personnel Today web site by clicking here.

A good example of using Web 2.0 features to "connect" with their target audience.

Mike

www.Web-Based-Recruitment.com